BeingBold

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are passionate about lunch

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think Peeps are an abomination

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think they'd survive a zombie apocalypse

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are scared of spiders

Remember those group projects in school? There was always that one kid who ended up doing all the work. We are a company full of those kids! What does that mean for you? It means you’ll never feel alone. We have a company culture that is supportive, kind, helpful, smart, and NICE! With our open-door policy and flat organization structure, we have designed the company to encourage communication, support professional development, and ensure you always feel challenged and constantly learn new things.

We are creatively curious

We value curiosity, ambition, and an entrepreneurial flare. We empower teammates to ask better questions, try smart ideas, and solve problems with resourcefulness and care.

What we do matters!

We are fortunate to be part of an industry that makes a difference in millions of lives every day. We take this responsibility very seriously. One project might help to make a medical device safer to use while administering a life-saving drug, another might be to help ensure a system is accessible to special populations, and others might help reduce product returns or user frustration. Ultimately, we love what we do, and we know it matters!

Award-winning company culture

We’ve built a team-first workplace that continues to earn external recognition. In 2024, we ranked #2 on Fortune’s Best Workplaces in Chicago and #67 on Fortune’s Best Workplaces for Millennials. In 2023 we earned a spot on Fortune’s Best Workplaces for Women, achieved Great Place to Work Certification, and made Crain’s Best Places to Work in Chicago for the fourth consecutive year.

While we get super excited to make these lists, we’re most satisfied when our employees feel heard, valued, and empowered to do meaningful work that makes a difference!

Ourmission

For our clients

To be a trusted research partner who cares about the success of our clients’ products as much as they do, and to consistently provide the insight needed to create safer and more efficient, effective, and engaging experiences for their customers.

For our team

To nurture a fun, collaborative work environment that imparts cultural values of empowerment, creativity, and accountability.

For our world

To give back to the community by actively participating in the advancement of our field and to support noble causes, all with an eye towards improving the way in which humans interact with products and services around the world.

Bold for Good

We build philanthropy into our mission. We give time and resources to causes our team cares about and look for practical ways to make a positive difference.

Community focus

We support employee passion projects and volunteer where we live and work, always with an eye to improving how people interact with products and services.

Industry focus

We advance UX and human factors by contributing to organizations, speaking and mentoring, and sparking interest in the next generation through our children’s books about UX and HF and school career days.

Employee focus

Every full-time employee receives four paid volunteer hours each year to use for a cause they choose. We make it easy to get involved and celebrate the impact together.

Bold Values

We asked the Bold Insight team what Bold Insight means to clients, colleagues, and the world. The team did not disappoint! From this list, we agreed on more than 50 words that exemplify what it’s like working with (and for) Bold Insight.